About Lesson
| Term or Phrase | Explanation |
|---|---|
| Value Proposition | A statement that outlines the unique value a startup offers to its customers and investors. |
| Pitch Deck | A presentation used by startup founders to showcase their business to potential investors. |
| Investor Persona | A detailed profile of an ideal investor, including demographics, interests, and motivations. |
| Traction | Evidence of a startup’s progress and momentum, such as user growth or revenue. |
| Elevator Pitch | A brief, persuasive speech to spark interest in what the startup does. |
| Competitive Edge | Unique advantages or features that set a startup apart from its competitors. |
| Milestone | A significant stage or event in the development of a startup or project. |
| Pitch Narrative | The structured story a startup tells to engage and persuade investors. |
| Handouts | Printed materials given to investors to provide additional information and support. |
| Objection Handling | The process of addressing and overcoming potential concerns or objections from investors. |
| Visual Design Principles | Guidelines for creating visually appealing and effective pitch materials. |
| Target Market | The specific group of customers a startup aims to serve with its product or service. |
| Business Model | A plan for how a startup will generate revenue and make a profit. |
| Due Diligence | The investigation process investors undertake to verify the details of a startup before investing. |
| Call to Action (CTA) | A statement that encourages investors to take a specific next step, like scheduling a meeting. |
| Reciprocity | A psychological principle where people feel obliged to return a favor or gesture. |
| Tangibility | The quality of being perceivable by touch or in a concrete form, making the business seem real. |
| Investor Pitch | A presentation (not a PPT, but a conversation) where a startup founder seeks to secure investment from potential backers. |
| Follow-up Strategy | A plan for staying in touch with investors after the initial pitch to maintain their interest. |
| Decision-Making Process | The steps an investor takes to evaluate whether or not to invest in a startup. |
| Visual Hierarchy | The arrangement of elements in a design to show their order of importance. |
| Spatial Hierarchy | The arrangement of elements in a design based on their spatial position to guide attention. |
| Financial Projections | Estimates of future revenue, expenses, and profitability of a startup. |
| Customer Segments | Specific groups of customers targeted by a startup based on shared characteristics. |
| Traction Slide | A slide in the pitch deck that shows the progress and achievements of a startup. |
| Handout Appendices | Additional detailed documents provided alongside the main handouts to offer deeper insights. |
| Product Roadmap | A detailed plan outlining the future development and evolution of a startup’s product. |
| Engagement Strategy | Techniques used to capture and maintain the audience’s interest during a pitch. |
| Follow-Up Questions | Specific inquiries made after the pitch to clarify or gather more information. |
